Back in 2009, Jeff Bezos recorded a video after Amazon announced its acquisition of Zappos. While the video has become a piece of lost media, the advice Bezos shared remains timeless. In this clip, he distilled Amazon’s extraordinary success into four core principles: 1. Obsess Over Your Customers 2. Invent on Their Behalf 3. Think Long Term 4. It’s Always Day 1 (my favourite) That’s it. Four principles that turned Amazon into a $2 trillion empire. We’ve broken down these ideas in detail in our