Best Media Info, News and Analysis on Indian Advertising, …
2 days ago · Gen Z workforce to drive spending to $250 billion by 2025: Report. By 2035, direct spending by Gen Z is projected to reach USD 1.8 trillion, implying that every second rupee of consumer spending ...
Google enhances travel ads with real-time feeds for hotels and more
1 day ago · 00:00 / 00:00. New Delhi: As of latest, Google made an official announcement for hotel advertisers that they can now utilise Travel Feeds in Search Ads. This is to allow them to showcase real-time ...
Moneycontrol Pro surpasses 1 million paying subscribers
1 day ago · 0.75x 1x 1.5x. 00:00 / 00:00. New Delhi: Moneycontrol Pro, a subscription product from Network18’s Moneycontrol, has crossed 1 million paying subscribers. Cementing its position as India’s ...
Comscore partners with IAMAI for CTV study to deliver industry …
1 day ago · 0.75x 1x 1.5x. 00:00 / 00:00. New Delhi: Global digital measurement giant Comscore on Tuesday announced a partnership with the Internet and Mobile Association of India (IAMAI) for its upcoming ...
Platinum Outdoor leverages 21 OOH media formats for Parle …
1 day ago · Executed by Platinum Outdoor, the campaign went live on October 1 and ran for three weeks, ensuring high visibility across multiple touchpoints. Spanning across 70 cities, the campaign covered 3.8 ...
Nestlé ramps up advertising investments in core brands in Q2: …
5 days ago · 00:00 / 00:00. New Delhi: Nestlé India continues to prioritise its core brands by significantly increasing advertising and marketing investments in the last quarter. “We kept a relentless focus ...
About Us - BMI
Network behind BestMediaInfo. BestMediaInfo is part of BMI Group which owns and operates popular and impactful B2B and general news platforms NewsDrum, NewsDrum Hindi and BuzzInContent. The "BMI ...
In-depth Media News, Latest In-depth Stories From BMI
In-depth: Onam adex up by 10% even as Wayanad landslide tragedy hits celebrations. By Vishesh Sharma. Aug 08, 2024 10:09 IST 9 Min read. Digital.
Brands' media spend needs to be between 1-9% of revenue ... - BMI
Jul 7, 2022 · According to Nielsen's ROI report, new media like podcasts deliver 71% brand recall after ad exposure. Influencer marketing and branded content deliver 80% and 82% brand recall, respectively ...
BestMediaInfo Rising Star Awards 2023 announces addition of …
Oct 16, 2023 · Aligned with the awards proposition, Zee News and Manorama Online have come on board as Associate Sponsors for the Rising Star Awards 2023. The awards will be held in December, wherein the winners ...