Digital Marketing News: Marketing Technology
Marketing Tech News provides marketing strategy & technology news and trends through industry research and reports.
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Meta is discontinuing the use of independent fact-checkers on Facebook and Instagram in favour of a system similar to X’s 'community notes'. This new approach lets users remark on the accuracy of posts, effectively crowdsourcing content moderation.
Marketing Archives - Marketing Tech News
Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in the ongoing pursuit of marketing excellence.
70% of senior marketers support Google's decision to retain third …
Dec 3, 2024 · Almost all (99%) of businesses still use third-party tracking cookies to automatically buy ads online and 70% of senior marketers support Google’s decision to continue supporting them.
Three quarters of marketers increasing investment in brand …
Dec 9, 2024 · Brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past year. This is according to research by global creator agency, Billion Dollar Boy.The rate of increase is set to accelerate into 2025, with the survey finding an extra 73% of marketers are planning to invest more in ambassador programs over …
Brands are wasting $600m+ in ad spend during the holiday season
Nov 27, 2023 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and …
Marketing Analysis Archives - Marketing Tech News
Aug 1, 2024 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more.
Brandwatch 2024 Digital Marketing: Marketers Embracing AI
Jun 20, 2024 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more.
Performance only marketing experiencing 'slow death' as digital …
Apr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Digital Marketing Archives - Marketing Tech News
Social media users have an insatiable appetite for content—even as the social ecosystem becomes more complex. Despite AI-generated content inundating feeds, emerging networks shaking up the landscape and algorithms transforming on a dime, consumers have never been more plugged in and eager to engage with their favorite brands on every channel.