TKO Group Will Acquire PBR, IMG and On Location From Majority Owner Endeavor in $3.25 Billion Deal
Ari Emanuel’s Endeavor is transferring several sports assets — including the Professional Bull Riders — to TKO Group, the holding company of WWE and UFC. TKO announced it has reached a definitive agreement with Endeavor Group (which owns a majority stake in TKO) to acquire PBR,