Ari Emanuel’s Endeavor is transferring several sports assets — including the Professional Bull Riders — to TKO Group, the holding company of WWE and UFC. TKO announced it has reached a definitive agreement with Endeavor Group (which owns a majority stake in TKO) to acquire PBR,

TKO Group Holdings said on Thursday it would acquire some of Endeavor Group Holdings' sports assets in a deal valued at $3.25 billion. The deal will include Endeavor's Professional Bull Riders, On Location and IMG.