The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

If you’ve already ordered your big-ticket Valentine’s Day gifts, don’t forget about the smaller presents that are just as romantic and meaningful. Example: Squishmallows! The adorable plush toys that ...

Nine- to 12-year-old girls, also known as tweens, unsurprisingly vacillate between childlike interests and adult-esque sophistication. (As the parent of a 9-year-old, I see this up close.