Yet more data has arrived to show that CMOs are under pressure to do more with less – a downward force that hasn’t been slow ...

The influential agency leader spills the tea on why the day he founded MSQ still gives him nightmares, the advice he lives by ...

Mark Challinor has been interviewing senior media executives across the world as part of his News Horizons column in The Drum ...

Far from being an industry in crisis, a new report finds publishers pivoting from reach to relevance, from ad dependence to ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

For this week’s Agency Advice, we give marketing leaders the right of reply to decades of media that all predict a hellish ...

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

We catch up with Abhinav Kumar, global CMO of TCS, in New York and hear all about the brand’s all-in embrace of mass-participation sports​.

London, It’s Our House’ also features a host of stars from the club’s men’s and women’s teams, as well as Madness lead singer Suggs as a cab driver.

At the 20th anniversary of Kantar’s BrandZ report in New York this week, one voice cut through the marketing buzzwords with something sharper: a warning.

A new report lists an unsurprising top three in the B2B brand world, with rising success from Asia and AI leaders.

The growing adoption of AI, from large-scale players to everyday chatbots, signals a shift in how workflows are evolving. For advertisers, AI offers the promise of sharper strategies, higher return on ...