In a world flooded with parity products and short attention spans, traditional functional advertising is losing its impact.

The move comes in response to growing concerns about the integrity of the Community Notes system. Analysts and watchdog ...

Goafest 2025 returns to Goa with a new venue, over 60 speakers, 20+ masterclasses, and a fun-first, experiential format ...

The streaming giant said the new ads will allow advertisers to 'marry' their products with the aesthetics of Netflix ...

The new identity, centred around a redesigned ‘Z’ symbol, will be adopted by Zee Media’s national channels, including Zee ...

In a court filing submitted on Thursday, the parent company of Facebook claimed the FTC’s case, presented over a five-week ...

As per TAM AdEx's report on auto sector advertising, 2024 saw television ad volumes grow seven percent, print ad space expand ...

Bloodlines used fear, nostalgia, and viral stunts to grab attention, bringing back old phobias, sparking memes, and making ...

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Nestlé, Shell, Abbott, CVS, Mars, Lego, Pinterest, and others have denied coordinating an advertising boycott of Elon Musk’s ...