In a world flooded with parity products and short attention spans, traditional functional advertising is losing its impact.

The new identity, centred around a redesigned ‘Z’ symbol, will be adopted by Zee Media’s national channels, including Zee ...

The streaming giant said the new ads will allow advertisers to 'marry' their products with the aesthetics of Netflix ...

The move comes in response to growing concerns about the integrity of the Community Notes system. Analysts and watchdog ...

Goafest 2025 returns to Goa with a new venue, over 60 speakers, 20+ masterclasses, and a fun-first, experiential format ...

In a court filing submitted on Thursday, the parent company of Facebook claimed the FTC’s case, presented over a five-week ...

With WPP potentially sunsetting GroupM, industry experts say the fallout could include layoffs, a shift in brand equity, and ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

Discover 100+ bold campaigns that defined 2024. The Yearbook of Campaigns by Social Samosa spotlights ideas, strategy and top ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

Bingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, ...

As per TAM AdEx's report on auto sector advertising, 2024 saw television ad volumes grow seven percent, print ad space expand ...