If data quality issues in market research are left unchecked, they “could become an existential issue” for the industry, ...
In a three-part series, Liam Kay-McClean speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry's data ...
If data quality issues in market research are left unchecked, they “could become an existential issue”, guests have told a ...
In a three-part series, Liam Kay-McClean speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry's data ...
Consumer behaviour business Circana has created a tool to support assortment planning in the retail sector. Assortment ...
Data Quality Co-op, a platform to measure data quality in market research, has attracted $1.25m in funding to back its ...
US – Customer data platform (CDP) Hightouch is expanding into connected television (CTV) advertising measurement. Hightouch ...
The majority of market researchers surveyed by Qualtrics agree that synthetic responses will comprise over half of all data ...
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