If data quality issues in market research are left unchecked, they “could become an existential issue” for the industry, ...
Data Quality Co-op, a platform to measure data quality in market research, has attracted $1.25m in funding to back its ...
US – Customer data platform (CDP) Hightouch is expanding into connected television (CTV) advertising measurement. Hightouch ...
Consumer behaviour business Circana has created a tool to support assortment planning in the retail sector. Assortment ...
If data quality issues in market research are left unchecked, they “could become an existential issue”, guests have told a ...
The majority of market researchers surveyed by Qualtrics agree that synthetic responses will comprise over half of all data ...
In a three-part series, Liam Kay-McClean speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry's data ...
In a three-part series, Liam Kay-McClean speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry's data ...
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