As the discipline continues to evolve, the longstanding question of how to gauge PR’s true impact remains. Solutions and self-reflection abounded from the industry leaders who convened for this PR ...

Smart brands will tap into the generation’s practical positivity instead of their fears, says Ogilvy’s Reid Litman. Stats like these underscore a huge gap between how Gen Z is perceived in pop culture ...

Beyond podcasts and influencers: Here's how communicators must pivot next year to find earned media success in this rapidly ...

What are the big PR lessons from the misinformation row over Steven Bartlett’s Diary of a CEO podcast? Health comms experts from Virgo Health, Hanover, GCI Health, Brands2Life, PLMR and others share ...

Golin identifies the top 10 trends that will affect how organizations build and protect their reputations heading into 2025.

With weeks to go until President-elect Donald Trump is sworn in for a second term, communicators are focused on scenario planning and coalition building. Here’s a look at their to-do lists.

PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.

Finn Partners grows Mandarin Oriental business; Auto mega-merger in the works?; AT&T brings back workers five days a week.

Instinctif Partners has exited Germany after 16 years, placing its loss-making business in the country into administration earlier this year, PRWeek has learned.

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