Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

In this, the second part of our examining Gestalt principles, we’ll look at another Law – the Law of Proximity. This one is especially useful as it deals with how our eyes and brains draw connections ...

Imagine you're designing a new app, website, or product and want to know how users feel about it. You could ask them, but how do you turn those feelings into actionable insights? That's where rating ...

You don’t have to be a member to attend. What are Local Groups? Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for ...

It’s tough to write beginnings, isn’t it? It can be especially difficult to write the introduction of your UX case study, since it will determine the success of your job application. What should you ...

Micro-interactions are small but crucial elements that enhance user experience (UX). They offer intuitive cues and turn routine tasks into enjoyable moments. Learn about their significance in modern ...

We can all become stuck when we need to think divergently and come up with lots of new and fresh ideas. Maybe you know your area so well that it’s hard to see it from a new perspective, or maybe ...

Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By ...

Design thinking is a methodology which provides a solution-based approach to solving problems. It’s extremely useful when used to tackle complex problems that are ill-defined or unknown—because it ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. For example, if your business’s philosophy is about ...

UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

It’s important to know the terminology of service design so we can fully understand what it is, and so we are able to talk about it in an effective way. Here we’ll hear from different service ...