Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.

Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.

Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.

Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.

Google's temporary post-election ad restrictions could significantly affect political campaigns' ability to share election-related messaging.

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Google is changing how PMax and Standard Shopping campaigns compete, requiring advertisers to adjust strategies during this holiday shopping season.

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