Craig Federighi says Siri won't become sentient

Senior Apple Exec Craig Federighi said that unlike some AI rivals, his company had no plans for a super-smart AI. Siri won’t be sentient.
In this wide-ranging interview with WSJ’s Joanna Stern, Apple’s software chief Craig Federighi goes deep into AI privacy, preserving the art of photography, the idea of a sentient Siri and more.
Our columnist reviews the first wave of AI features coming to iPhones with iOS 18.1, and asks Apple’s software chief why so ...
Craig Federighi from Apple explains their cautious approach to AI features, prioritizing privacy and responsibility. New ...
You can try out the beta version of Apple's generative AI with an iPhone 15 Pro or any iPad or Mac with an M1 chip or later.