Asked where he sees LIV in 10 years, he says he sees food, music and arts festivals anchored by golf stars over three days.

The future of golf, specifically LIV Golf, is up in the air. This merger, should it ever come to fruition, between PIF and ...

In recent days, less and less optimistic statements have been coming from the important figures of the golf scene.

Life is pretty good.” O'Neil explained that LIV is an event that attracts tens of thousands of visitors; in the case of ...

Only days ago, leading PGA Tour player Rory McIlroy said that a deal to reunify golf did not feel any closer. Read more at ...

The LIV Golf League's new CEO Scott O'Neil seems to be getting his sea legs. Named to the top spot on January 15, 2025, he ...

"The golf is who we are, but it's really about the festival around golf that makes us different," LIV Golf CEO Scott O'Neil said during a fireside chat at CONVERGE LIVE. "You can bring your family ...

LIV Golf League will be available free-to-view in more than 200 markets following an agreement with DAZN. The sports streamer ...

LIV Golf, the professional men's golf tour backed by Saudi Arabia, wants the game to become more like Formula 1 racing with well-heeled fans and a wide range of ancillary entertainment. "The golf ...