LeBron and Bronny James make NBA history in the Lakers' season-opening win as Anthony Davis dominates Minnesota.

The James Gang and the Lakers made NBA history while working within the team context in an emphatic win, writes .

Some New York Liberty sponsors pre-negotiated championship parade floats prior to the start of the season, according to owner ...

The Jameses, who both play for the L.A. Lakers, shared the court for several minutes on the NBA's opening night. They join a ...

NBA shooters like Redick prefer a broken-in ball, and the ones being used in the Lakers' opening night win were brand new.

With the women's college basketball season on the horizon and a new 3-on-3 league starting, women's basketball is reaching ...

The league already landed a new media deal in July for around $200 million annually with Disney, Amazon Prime, and NBC. Now, the WNBPA wants a CBA to match the league's growing audience.

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

During a video interview that involved WNBA legend Sue Bird, Clark was seen complaining about the WNBA schedule taking place ...

Nike will design and manufacture team uniforms, on-court apparel and fan merchandise for a further 12 seasons.

The Boston Celtics, Los Angeles Lakers, and the rest of the NBA will continue to wear Nike as the two sides formally announced a new deal.

US sportswear giant to continue as exclusive on-court uniform and apparel provider for NBA, WNBA and NBA G League until 2037.