Yamaha has made some of the most iconic motorcycles of all time, but the company has also made whacky ones with names like ...

Yamaha may be exiting the snowmobile business, but slednecks still have a chance to snag a top-of-the-line machine from the ...

All of the world’s Yamaha golf cars, Side-by-Sides, as well as most of its WaveRunners and ATVs are manufactured at the ...

"Down here in Kennebec County, I'm afraid our years are probably up," said Ernest Rice, longtime president of the Belgrade ...

Route 1 Motorsports in Malabar has been honored as Can-Am Off-Road Dealer of the Year, and to celebrate this milestone, will ...

Some businesses in the Northwoods have also been taking a hit. Jake Yakey is a salesman for Antigo Yamaha. He says the lack ...

Yamaha Motor Manufacturing Company (YMMC) is pleased to announce that Robert (Bob) Brown has been appointed President, effective December 30, 2024. Bob succeeds Takahiro (Taka) Imanishi, who has ...

After Yamaha announced in June 2023 that it was leaving the snowmobile business, three main producers remained in the powersports category: Polaris, Arctic Cat and Canada-based BRP Inc., which ...

With little snow so far this winter and an unseasonably quiet winter last year, snowmobile sales in northeastern Wisconsin ...

Honda alerted showrooms about the new Minnesota law less than two weeks before it took effect. Yamaha sent out a notification ...

The powersports market includes vehicles like motorcycles, ATVs, and snowmobiles and it is driven by growing demand for outdoor activities.

A new law taking effect on Jan. 1 in Minnesota will limit the use of PFAS “forever chemicals" in products – in turn creating ...