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More than tennis: Billie Jean King Cup by Gainbridge reveals a new identity built on unity, positive rivalry and empowerment
The word “Cup” has been created personally by Billie Jean King in her own hand. This is executed in “Bounce Yellow,” evoking ...
More Than Tennis: Unity, Positive Rivalry & Empowerment At Centre Of Billie Jean King Cup Refreshed Brand Identity
Following the remarkable success of the 2024 competition, which featured thrilling sold-out Finals sessions and a near doubling of attendance, the Billie Jean King Cup by Gainbridge (BJKC) has ...