NiJaree Canady knows everyone is going to assume she joined the Texas Tech softball team because of her NIL deal. The move ...

The state Legislature is likely to pass a bill that exempts contracts between public universities and student-athletes from being open to public inspection as required by the Colorado Open Records ...

Sammy Brown working with Nerds candy. Chase and Dillon Hunter promoting Domino's Pizza. Everett Sports Marketing is helping ...

After a year of court hearings, Tennessee has agreed to a settlement with the NCAA over rules regarding paying athletes.

Georgia legislation opened the door for a big advantage for its schools going forward when it comes to NIL compensation for ...

A Sports Illustrated columnist recently praised Penguin City Brewing and the way it helps Youngstown State University athletes through the Name, Image and Likeness program.

The sponsor of a Georgia Senate bill that would exempt college athletes from state income tax for NIL compensation is calling ...

The House passed legislation Tuesday that would ban transgender athletes from participating in women’s and girls’ sports at schools and institutions receiving federal funds. The bill ...

Young athletes are raking in as much as several millions of dollars a year, but the nascent legalized pay for ...

“Our goal is to be able to provide all of our teams with the resources to win at the top of the league,” Moore said after a ...

Schools and conferences are already moving on plans to implement revenue sharing, with some already starting to sign athletes ...

Olivia Dunne is one of the highest-paid athletes in America thanks to her NIL deals, and she certainly knows how to spend her ...