In this instalment, given that we are in the festive holidays, we reflect on brand identity management and take a leaf on how ...

First came the news that Enron was back. Yes, Enron — the energy company whose profits were built on long-term fraud and ...

I had the opportunity to see RIT’s Senior Advisor to the President for Strategic Planning and Sustainability, Enid Cardinal, ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize Coca Cola's recognizability. Because of him, it is extremely easy to ...

Toronto Tempo president Teresa Resch believes the WNBA expansion team has found a kindred spirit in Sephora Canada as the ...

Few companies in the world are as old and as successful as The Coca-Cola Company (NYSE: KO). Its namesake drink was invented ...

Coca-Cola bottles, clothing, and other collectible items can date back more than 100 years and be extremely valuable in good ...

"It wasn't until the 1930s that Coca-Cola wanted to show that their soda was more than just a summer drink, so they started using Santa - only showing him in clothes that match their red logo.

"It wasn't until the 1930s that Coca-Cola wanted to show their soda was more than just a summer drink, so they started using Santa - only showing him in clothes that match their red logo.

At a front-running team like Hendrick Motorsports, a deal with such assets would typically be valued in the low seven figures ...

Every successful business needs two things: a brand and a budget. However developing and protecting your brand without ...