How Buc-ee’s went from a small gas station outside Houston to a Texas cultural phenomenon
How did Buc-ee’s evolve from a small gas station into a Texas phenomenon? Buc-ee’s began as a modest 3,000-square-foot ...
Longhorns, Dick's Sporting Goods strike multiyear sponsorship deal
In addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will include student-athlete influencer marketing activations through name, image and ...
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This date in Texas history: Kevin Durant records a historic 30-20 game at Texas Tech
On this date in Texas history, freshman Kevin Durant recorded a historic performance during a trip to Texas Tech.
Taylor Jones and Madison Booker lead No. 5 Texas past Missouri for Longhorns' 18th straight home win
Taylor Jones scored 17 points, Madison Booker added 16 and No. 5 Texas defeated Missouri on Thursday for its fifth straight ...
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Arch Manning reflects on his decision to choose Texas
Manning, the highly touted quarterback from the famed Manning family, said Texas head coach Steve Sarkisian played a key role ...
Arch Manning Shares Why He Chose Texas Longhorns
Ahead of the 2025 season, Texas Longhorns QB Arch Manning sat down with ESPN's Marty Smith, detailing why he came to Texas and other aspects of his career, incl ...
University of Idaho commissions bronze sculpture of Joe Vandal mascot
The university says a Montana-based artist will sculpt the clay model live on campus and give a lecture about the process.
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Dick's Sporting Goods Named Official Retailer for Texas Longhorns in Multi-Year Sponsorship Deal
Dick's Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to ...