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A cohesive and aesthetically pleasing color scheme is often the result of having the proper color base or foundation from which to create a color story.

"Hey there, I’m Roxette! I’m all about beauty, skincare, and a little bit of real talk along the way. Stay tuned on Looksie for more fun content, tips, and everything in between! " ...

BoldHue review: the best foundation is the one you print After three years, the hunt for my perfect foundation shade is finally over.

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Choosing the right foundation starts with knowing your skin type and preferred coverage and finish. Here are the top expert-backed tips and products.

Topline Makeup brand YouthForia is facing criticism from beauty influencers for releasing a foundation shade they believe is too dark and unwearable, a shade the company’s CEO said led her to ...

A prominent creator known for her Black beauty content, criticized makeup company for releasing a foundation that resemble black paint.

A makeup company with products available at Ulta Beauty released a deep black foundation shade after beauty gurus said its initial shade range wasn’t inclusive.