As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...

The rally began with a “sip-in” protesting Starbucks’ “illegal” move to suddenly close the bustling Park Slope store on ...

Quarterly profit and same-store sales declined, but CEO Brian Niccol cited a “positive response” to the chain’s efforts to ...

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...

Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take ...

Starbucks Corp (NASDAQ:SBUX) shares are trading higher Wednesday on the heels of the company's fiscal first-quarter results.

That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...