Starbucks Cutting 30% of Its Menu as Sales Keep Dropping
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...
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Why did CEO Brian Niccol announce a 30% menu cut for Starbucks? Reasons explained
Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.
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Starbucks Is Bringing Back Refills—But There’s a Catch
Yes, you heard that right! Starbucks is now offering a nice perk (no pun intended). You can now enjoy a free refill of hot or ...
Starbucks latest changes as CEO commits to 'restore confidence' in coffee business
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...
Starbucks is offering free refills — but there's a catch
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.
Starbucks' Comeback Plan: Algorithms, Digital Menus and Ceramic Plates
The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.