Jellycat and Squishmallows purchases by millennials, Gen Z are boosting soft toy market
The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...
We Found 30 of the Most Lovable Valentine's Day Squishmallows From Disney, Sanrio & More (Starting at $5!)
We finally made it to 2025! We couldn’t be more thrilled for all the newness set to come our way, especially in the world of ...
These Super Cute Squishmallows Building Block Sets Just Released Featuring Fan-Favorite Characters (& They're Only $10)
When you think Squishmallows, chances are you’re thinking of those adorable, ultra-soft plushies that were designed to be ...
Ignore the ick – here’s why you should be drinking a glass of milk
Admitting to enjoying of glass of cow’s milk as an adult is tantamount to saying you collect cuddly toys and take baths with a sibling. But haters take note: ignoring the ick and downing a glass of ...
Millennials and Gen Zers are hooked on plushies — and that's good news for the toy market
Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...
From a winking gerbil to a howling cat – your pet queries answered
HE is on a mission to help our pets  . . . and is here to answer YOUR questions. Sean, who is the head vet at tailored pet ...