Nearly half of toys sold under £15 as parents cut back
Toys sold for less than £15 accounted for nearly half of the UK market last year, as pressure from the rising cost of living ...
The Independent on MSN4mon
10 best Squishmallows that kids will love to cuddle
Our mini reviewers met some adorable 7.5in Squishmallows during testing, from Ellie the purple penguin (£9, Argos.co.uk) to ...
Business Matters8d
Pocket money toys see sales surge as parents and ‘kidults’ hunt for cheaper fun
Cheaper ‘pocket money’ toys priced under £10 soared in 2024 as UK parents cut costs and adult collectors fuel demand for ...
Jellycat and Squishmallows purchases by millennials, Gen Z are boosting soft toy market
The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...
British Toy & Hobby Association announces licensed toys make up 35% of £3.4bn toy industry
The British Toy & Hobby Association (BTHA) and Circana presented their annual industry insights at London’s Toy Fair. Held at Olympia London from the ...
workandmoney13d
Rare Squishmallows That Are Very Valuable
Some rare Squishmallows are worth hundreds or even thousands. These are the most valuable and rare Squishmallows. Squishmallows have taken the world by storm. With over 1,000 Squishmallow characters, ...
Business Insider on MSN17d
Millennials and Gen Zers are hooked on plushies — and that's good news for the toy market
Squishmallows on sale at a store in London in 2022.James Manning ... Melissa Symonds, executive director of UK toys at Circana, told BBC News that adults buy toys for the "positive mental health ...
scmp.com14d
Jellycat and Squishmallows purchases by millennials, Gen Z are boosting soft toy market
Gen Z and millennials’ love of soft toys is bringing some cheer to the toy industry. Young adults adore their stuffed animals, whether they are hanging onto the battered old ones from their ...