The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

Similarly, the Squishmallow craze, which predates the more recent Jellycat frenzy, saw Gen Zers and Millennials clamor to get their hands on one of the bulbous stuffed toys. In 2021, a kids store in ...

But many of those same adults are left wondering how to wash Squishmallows without ruining them. Because these plush stuffies ...

More than 1,000 popular plush toy "squishmallows" have been collected to give away to pediatric cancer patients. Emily FaRannte jumped for joy. "3, 2, 1, go," laughed Emily as she jumped into the ...

SINGAPORE – Only one kind of shopper at a toy store is better than a child with parents willing to pay: a “kidult”. The term was coined in the 1950s by American TV industry executives to ...

The Mahomes fam is riding in style! Patrick and Brittany Mahomes bought their 3-year-old daughter, Sterling Skye, and 2-year-old son, Bronze, luxury toy cars for Christmas this year. The soon-to ...

It shows Reagan in her pyjamas, opening a special box under the tree. And in that box is a stuffed toy—of a Bernese mountain dog. Reagan has an instant reaction, her face lighting up as she says ...

Santa Claus’s sleigh was much lighter when Don McGreevy began working in his family’s toy shop in Westport ... certainly hadn’t heard of Moana or Squishmallows, Pokémon or Peppa Pig when ...

Economic pressures led to a surge of requests for help this year. The Toy Fund placed additional orders and did some last-minute shopping to make sure no child was passed over. Some children have ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are ...

It’s been a tough year for the toy industry, but one of the biggest players dropped some holiday cheer with a last-minute marketing message toymakers everywhere can applaud. The message?