Santa Claus’s sleigh was much lighter when Don McGreevy began working in his family’s toy shop in Westport ... certainly hadn’t heard of Moana or Squishmallows, Pokémon or Peppa Pig when ...

If you have a young child at home—or heck, even know a young child!—then you likely know all about Squishmallows. The super ...

The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

When you think Squishmallows, chances are you’re thinking of those adorable, ultra-soft plushies that were designed to be ...

Toy Story is a CGI animated media franchise created by Pixar and distributed by Walt Disney Pictures. The franchise is based on the anthropomorphic concept that all toys, unknown to humans, are ...

later visited Smyths Toy Superstore at Middlebrook Retail Park to spend the sponsorship money. The girls managed to buy a wide range of toys suitable for all ages, from babies to teenagers ...

More than 1,000 popular plush toy "squishmallows" have been collected to give away to pediatric cancer patients. Emily FaRannte jumped for joy. "3, 2, 1, go," laughed Emily as she jumped into the ...

Three more toys are being recognized for their innovation and longevity. The Strong National Museum of Play announced on Tuesday that My Little Pony, Phase 10 and Transformers were inducted into ...

In cultures around the world, toys have been used to teach children what they need to know about the society they live in. When the toys teach the right skills, the children are prepared for ...

It’s been a tough year for the toy industry, but one of the biggest players dropped some holiday cheer with a last-minute marketing message toymakers everywhere can applaud. The message?

A children’s smartwatch is selling for just £11.90; one from Smyths Toys Superstores costs £29.99. And it’s not just toys selling at attractive prices – a children’s hoodie retails for ...

Some of the rescue pups choose meticulously, while others dive into the toys. The excitement and playfulness of such innocence, with those wagging tails going crazy and the dogs prancing and ...