The unnamed beverage, a collaboration with sports nutrition and supplements company 1st Phorm, is expected to debut this ...

The company also named Eric Gorli as president of its $9 billion U.S. refreshment beverage operation, which includes soft ...

One trainer, wellness coach, and coffee fanatic set out to track the effects of changing up his routine with daily energy ...

White, along with 1st Phorm CEO Sal Frisella and AB InBev U.S. CEO Brendan Whitworth, announced the partnership during AB ...

But the one brand I’ve always gravitated towards has and always will be Red Bull. It’s the only brand I’ve found that gives ...

Jolt Cola, the soda brand that gained attention in the 1980s for offering “all the sugar and twice the caffeine,” is heading ...

"We’ve seen demand for sugar-free alternatives on our popular lines, like Red Bull and Monster, increase rapidly compared to ...

Jolt Cola was first introduced in the 1980s, decades before Red Bull and Monster, and was considered the first modern energy drink. However, its caffeine content was high for the era, around 72 ...

Red Bull CEO Oliver Mintzlaff has said convincing Jurgen Klopp to take on his first job since leaving Liverpool were the easiest negotiations of his life. But surprisingly, it has now been claimed ...

Red Bull have confirmed Liam Lawson as Max Verstappen's team-mate for the 2025 Formula 1 season. The 22-year-old New Zealander was chosen over his 2024 team-mate Yuki Tsunoda to be promoted from ...

Sergio Perez will no longer race for Red Bull after they agreed to part ways. No replacement for the Mexican driver next to world champion Max Verstappen for the 2025 season has yet been announced ...