As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

A realtor expects the prices of newly constructed homes to increase by 5% or about $21,000 because of the Trump tariffs. Hollywood legend Kevin Costner ruminates on President Teddy Roosevelt in the ...

In this interview, we explore the book’s origins, why pricing is such a hard topic, and why it's more about psychology than it is about economics. MJ: Given the naming conventions of your two ...

A federal judge has refused to stop what would be the fourth nitrogen gas execution in the U.S. Chief District Judge Emily C.

The last time Trump was president and imposed tariffs on trading partners, expectations of future inflation were low and ...

Tipping has hit a six-year low. This is bad news for front line service staff, but it may have deeper implications for brands ...

In today’s world, erectile dysfunction (ED) affects millions of men, causing emotional and psychological distress.

A psychology expert has lifted the lid on one commonly used marketing tactic to trick customers into spending more money at ...