Shares of Tide and Pampers parent Procter & Gamble rose Wednesday after the consumer goods giant posted fiscal 2025 second-quarter net sales that topped Wall Street estimates.

More consumers are purchasing goods in bulk, the retailer says. It's one way shoppers are coping with lingering inflation anxieties.

Wednesday saw Citi analysts maintain their Buy rating on Procter & Gamble stock, with a steady price target of $200.00. The affirmation came after the company reported its second fiscal quarter earnings for 2025,