Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses because it boosts profits. With customized pricing, free-spending people pay ...

Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent price ...

Local Conant is an active and competitive business simulation game where players make real-time strategic decisions in a localiced ...

The 5 Cs of pricing include a number of aspects. Here we focus on channel members and how they influence companies pricing ...

Brands are now embedding themselves into culture for growth. Cultural fluency differentiates brands in India. Smart brands scan cultural signals and translate them into strategies. Collaborations with ...

The Coca-Cola Company's KO strong second-quarter 2025 results were driven by a strategic emphasis on pricing, offset by a 1% volume decline. The company reported 5% organic revenue growth and EPS of ...

With global trade frictions and rapid policy shifts set to continue, companies can no longer afford to treat tariffs as a ...

The old playbook is toast. As Indians increasingly lean on AI-related news and it becomes more embedded in brand ...

Rising supplier costs, climbing digital ad spend and ongoing tariff instability are all putting pressure on profit margins.

OMN is proud to announce a major upgrade in digital marketing solutions for businesses throughout Switzerland. Their newly updated services are designed to bring creative strategies using Search ...