Branding is a tricky business. On the one hand, you spend years, decades even, establishing your brand in the public mind. On ...

The Coca-Cola logo is one of the most recognizable in the world - but has a 'subtle message' that you may not have noticed ...

The “Cola” in Pepsi Cola referred to the Kola nuts used to produce the drink. The new logo was a complete departure from “Brad’s Drink”. It used a bright red font and spiky letters to ...

The campaign comes after Pepsi rebranded with a new visual identity, logo, and the “Thirsty For ... especially when choosing their cola,” said Susan Press, marketing director, beverages ...

Over time, the curvy nature of the original logo gave way to a more electric ... first in Virginia and Tennessee, and then, when Pepsi-Cola bought the brand and production rights in 1964, the ...

The brand’s new identity was created by the PepsiCo design and innovation team, which also redesigned the logo for its flagship beverage, Pepsi, in 2023. Mountain Dew has gone through six logos ...

Many enjoy the taste, while others collect everything with the famous Coca-Cola logo on it ... You could collect Pepsi or 7Up, but there's a really big group of Coca-Cola collectors in the ...

1948" tucked into the "W" in reference to the date the drink was founded, a leaf to dot the "I" in the word mountain, and green and yellow rays emanating from the logo to represent the soda's ...

Coca-Cola's distinctive script logo is recognised the world ... The spherical swirl mirrors the carbonation in Pepsi itself. Pepsi's effervescent logo promises refreshing good times. The bubbly, wavy ...