The women's basketball team will donate all proceeds from their new partnership to a foundation honoring their late friend.

Sammy Brown working with Nerds candy. Chase and Dillon Hunter promoting Domino's Pizza. Everett Sports Marketing is helping ...

T-shirt Fans – the ones who pull for a school despite having no close connections to it – can now participate in NIL ...

The Ohio State Buckeyes are the 2024 College Football Playoff national champions after defeating the Notre Dame Fighting ...

Gov. Kevin Stitt has issued an executive order that will allow Oklahoma’s colleges and universities to facilitate direct payments to student-athletes for the use of their name, image and likeness (NIL ...

A majority of departments followed a similar trend in that five-year window — a dip, often significant, from the pandemic followed by highs since NIL changes went into effect in the summer of 2021.

"When a school provides athletic financial assistance in forms other than scholarships or grants, including compensation for the use of a student-athlete's NIL, such assistance also must be made ...

The now former Texas quarterback turned down an $8 million NIL offer to transfer to another school to play his final season of NCAA eligibility, 247Sports reported on Thursday. The report did not ...

In the wake of the 2021 Supreme Court ruling allowing athletes to profit from their name, image and likeness (NIL), there has been a market frenzy surrounding athletes and their ability to cut ...

Patterns reveal problems, not progress. As to Calipari, there’s appreciable and justifiable heat on him with all the NIL money that went straight into the coffers upon his hiring. Musselman left ...