Neil Sullivan has spent more time preparing for the latest and biggest shift in college athletics — schools paying athletes directly — than anything else over the last year.

How much are USC Trojans quarterbacks Jayden Maiava and Husan Longstreet expected to earn in name, image, and likeness deals in 2025? As one would expect, quart ...

The NCAA, (the National Collegiate Athletic Association) has been the judge, jury, and executioner regarding the financial ...

Donovan Edwards leaves the University of Michigan as a legend, earning the nickname "Big Game Don" during his time in Ann ...

USC Trojans legend and Heisman Trophy winner Reggie Bush has a unique perspective on how Name, Image, Likeness (NIL) has changed the college landscape by allowi ...

Colorado grocery stores would be prohibited from “unfairly or unconscionably” raising prices on their products under new ...

Ohio State wide receiver Jeremiah Smith was reportedly offered $4 million to enter the transfer portal this offseason.

Marquette University basketball standout Stevie Mitchell signed an NIL deal with Milwaukee-based nonprofit STRYV365 to ...

Brakefield met Brandon Hill, who was his prep school coach's nephew, eight years ago and treats him like a brother ...

The IRS denied the tax-exempt status of a name, image, and likeness group—despite it’s mission to pay college athletes for charitable services—amid a broader crackdown on the groups.

The emergence of name, image and likeness (NIL) deals have forever changed the landscape of collegiate and high school ...

UC's athletic revenue leaped last year as the Bearcats marked their first season in the Big 12. But expenses rose even more.