From Bijan Robinson and CJ Stroud to now Quinn Ewers and Cam Ward, NIL offers C4 a way to collaborate early with future stars ...

His athletic skills never blossomed to the level where he could become a professional NBA player, and the experience taught ...

I'm a five-star athlete being recruited by several major colleges. Gee, I'd love to play for you. How much are you going to ...

Gov. Kevin Stitt has issued an executive order aimed at keeping Oklahoma's universities competitive in the evolving name, ...

College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose ...

Student-athletes finally receiving a piece of financial benefits was an inevitability. Protections are becoming necessary ...

Jamal Shead and former NBA insider Adrian Wojnarowski are set to talk about the pros and cons of NIL during a summit at the ...

The transfer portal and names, images and likeness (or NIL) endorsement deals together have created a formula for disaster in ...

Even with the Oregon Ducks' 2024 season in the rear view mirror, there's still money to be made for Duck athletes. Ranked with the No. 22nd highest name, image, ...

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...

Stitt signed the order on the premise that there are inconsistent NIL rules nationally that potentially put Oklahoma ...