Elf Beauty is likely to report revenue growth of nearly 33% for the second quarter, bucking weak demand in the industry as ...

With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, how can you ...

In the ultimate crossover of Gen-Z-loved brands, E.l.f. Cosmetics and Stanley teamed up to launch limited-edition tumblers ...

Developing and maintaining a business is one of the most challenging endeavours for entrepreneurs wanting to make a name for ...

Gen Z is redefining the travel retail experience, seeking out immersive pop-ups, digital touchpoints and value-driven brands ...

DCGI banned animal testing for makeup products and manufacturers and importers on that day. Hexachlorophene is a topical antibacterial cleanser, used to clean the skin before surgery to prevent the ...

CeraVe has entered the haircare market. CeraVe’s new Anti-Dandruff Shampoo and Conditioner breakthrough system is designed to ...

There’s a stark disconnect between the beauty industry’s environmental promises and the realities of how it operates. Ninety five per cent of beauty packaging is thrown away, according to a recent ...

Boots has called in Adjoa Andoh as an empowered Mrs Claus and is venturing into gaming for its Christmas 2024 campaign.

If you’re anything like me and follow one too many beauty influencers, I can guarantee you would have seen them rave about a ...

Running 9 to 10 November, the online beauty retailer’s physical activation showcases its recent rebrand and promises to ...

Works as a foundation that can help one prepare for a perfect look. Purposed to result in a silky surface, primers improve ...