Just apply it to your damp or dry hair from mid-length to ends and let it work its magic. Promising reviews: "This brand of ...

It is said that brands born out of necessity are the ones to accommodate specific communities the most. In the past two decades, we have not only seen a growth in the natural hair community on ...

Brazilian hair care products are the newest trend on social media. Black women are expanding their wealth of haircare ...

Inspired by the natural ingredients and hair care traditions across Latin America, brasileña Babba Rivera created a line of clean products that recently became the first Latinx-owned hair care ...

and the curly hair products they can't live without. "At some points in my career, wearing my natural hair was a statement or ...

Users say it does carry a harsher scent than some of the other natural hair dyes we evaluated, but that it's still relatively subtle compared to ammonia-based products. They also love that there's ...

Discover descent and elegant hair hues that blend naturally with your hair type. Learn some tricks and hows, also trends and how to pick the right shade for a sophisticated look.

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

and evolved into a leader in natural hair and skin care. *Forbes *cites the brand's origin story as a "minority-owned business that caters primarily to women of color," and Gauff, who says she's ...