If I was putting it politely, I’d say that this isn’t always the easiest time of year. If I was being honest, I’d say that I’ve woken up feeling like a moody nightmare almost every day of this month ...

For those who haven’t caught wind of the hype, the Nyx formula – unlike Wonderskin’s – doesn’t have to be peeled or wiped off ...

Maura Higgins’ makeup artist has shared exactly how to recreate her signature nude lip, and it involves the newly re-launched ...

Maura Higgins' MUA has revealed exactly how to recreate the former Love Island star's 90s supermodel-inpsired nude lip, and ...

Social media has become one of the quickest and most impactful ways to build a brand, market, and sell out a product. Sabrina ...

I'm already planning to repurchase in multiple shades — it's definitely a new staple in my beauty routine!" —Deetta Get it ...

It’s time to trade the outdated notion of “age-appropriate” makeup for a new routine that celebrates your beauty inside and ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.

NYX Professional Make Up ‘glued’ a drag queen to a Westfield White City, London, billboard to promote its latest launch. The ...

His comment has since gone viral with users posting their own French tip lip combos.