Conspiracists suggested that the league changed their mind about who they wanted in the Super Bowl after Chiefs tight end Travis Kelce started dating pop superstar Taylor Swift. Defenders of the theory thought it still held, with the purple color referencing the color scheme of Swift’s “Speak Now” album.

Conspiracy theories arise when one team seems to consistently get favorable calls or continues winning. This has recently been the Chiefs, who have gone to seven straight AFC championships and five of the last six Super Bowls including this year against the Eagles .

Conspiracy theorists got it right and the color of the Super Bowl logo ended up deciding the two teams who made it to Super Bowl LIX.