We view Meta as the clear leader in social media. The firm’s application lineup, which includes Facebook, Instagram, WhatsApp, and Messenger, has close to 4 billion monthly active users, giving Meta ...

Discover the value of Share of Voice for ROI in content marketing and how to build brand authority in an AI-driven, zero-click search landscape.

Learn how to measure influencer marketing ROI in 2025. Track what matters and build smarter campaigns with confidence.

The truth is that in this modern day of digital business, the question of whether or not social media followers are legitimate business assets is a popular one.

Kenya is advancing legislation that would require all social media users in the country to verify their identities using National ID cards before accessing social media platforms. The proposed measure ...

Evok Advertising logoEvok reveals how healthcare organizations can measure social media ROI to boost patient acquisition, retention, and improve overall health outcomes.

Evok Advertising logo Evok reveals how healthcare organizations can measure social media ROI to boost patient acquisition, retention, and improve overall health outcomes. By measuring what matters ...

Learn how to measure ROI for marketing campaigns and turn data into smarter, more profitable decisions.

Stein signs bill restricting cellphones, requiring social media literacy lessons in NC schools School boards must have a policy that requires devices to be turned off during instructional time.

A new of investigation into the Pistons guard and prop bets leads to wild speculation.

Michelle Obama urged parents to be tougher on kids' social media use, comparing it to addiction and emphasizing long-term benefits over instant gratification.