Taking a cue from a romcom female lead, the lip finish everyone’s talking about is soft, blurred and “just-kissed” ...

Black cherry trend was all the craze in 2024, and it seems we are not leaving the trend behind in 2025 either. The trend centres around deep plum and burgundy tones, almost vampy make-up and nail ...

Lipstick is one of the most iconic beauty products, known for its ability to transform a look instantly. Available in a wide range of shades, finishes, and formulas, lipstick allows for endless ...

Lipliner is a crucial makeup tool designed to define the shape of your lips, create cleaner lines, and enhance the longevity ...

If I was putting it politely, I’d say that this isn’t always the easiest time of year. If I was being honest, I’d say that I’ve woken up feeling like a moody nightmare almost every day of this month ...

Revolution Beauty's Wifey Dusky Pink lipstick is a long-lasting lipstick that's a perfect dupe for Charlotte Tilbury's Pillow ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It's no secret that this global brand has established itself as a 'must-have' for women around the world. And now, I've seen ...

The singer-songwriter has tried everything from Lancome to Mac and still prefers this affordable matte lipstick. Get it on ...

Maura Higgins' MUA has revealed exactly how to recreate the former Love Island star's 90s supermodel-inpsired nude lip, and ...