Live Tinted and its founder Deepica Mutyala are eyeing success for its inclusive beauty mission with an expansion at Ulta Beauty and its first commercial ...

If I was putting it politely, I’d say that this isn’t always the easiest time of year. If I was being honest, I’d say that I’ve woken up feeling like a moody nightmare almost every day of this month ...

Nailing Ángela Aguilar's iconic lip look is easier than you think! Check out this special tutorial to flaunt those majestic ...

Revolution Beauty's Wifey Dusky Pink lipstick is a long-lasting lipstick that's a perfect dupe for Charlotte Tilbury's Pillow ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It's no secret that this global brand has established itself as a 'must-have' for women around the world. And now, I've seen ...

The singer-songwriter has tried everything from Lancome to Mac and still prefers this affordable matte lipstick. Get it on ...

On TikTok, one of the highest compliments you can receive is being asked, “What’s your lip combo?” by someone not yet old ...

Maura Higgins' MUA has revealed exactly how to recreate the former Love Island star's 90s supermodel-inpsired nude lip, and ...

Maura Higgins’ makeup artist has shared exactly how to recreate her signature nude lip, and it involves the newly re-launched ...

Nothing elevates your look or livens up your complexion like the perfect lipstick. The right shade can transform your look and attitude, whether it’s a bold red by night, a soft neutral for everyday ...