VIVA GLAM began with one iconic Lipstick that has always given 100% back-and now there are four silky-matte M·A·Cximal shades to represent each of ...

Kate Moss shared her go-to makeup routine, including a Charlotte Tilbury lip liner hack for achieving the perfect fake freckles. Get the exact product the supermodel uses!

Valentine's Day is approaching. This roundup features an assortment of lip products sure to help you pucker up with hydrated skin — details!

Black cherry trend was all the craze in 2024, and it seems we are not leaving the trend behind in 2025 either. The trend centres around deep plum and burgundy tones, almost vampy make-up and nail ...

Truth be told, I love Valentine’s Day. Perhaps it has to do with my affinity for all things pink, chocolate-covered sweet treats, and mushy rom-coms, but it’s always been one of my favorite holidays.

Lipstick is one of the most iconic beauty products, known for its ability to transform a look instantly. Available in a wide range of shades, finishes, and formulas, lipstick allows for endless ...

Lipliner is a crucial makeup tool designed to define the shape of your lips, create cleaner lines, and enhance the longevity ...

If I was putting it politely, I’d say that this isn’t always the easiest time of year. If I was being honest, I’d say that I’ve woken up feeling like a moody nightmare almost every day of this month ...

The long-wearing Maybelline top-seller comes in a super-similar, just-as-flattering pinky-nude that'll save you $27.

Revolution Beauty's Wifey Dusky Pink lipstick is a long-lasting lipstick that's a perfect dupe for Charlotte Tilbury's Pillow ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The singer-songwriter has tried everything from Lancome to Mac and still prefers this affordable matte lipstick. Get it on ...