VIVA GLAM began with one iconic Lipstick that has always given 100% back-and now there are four silky-matte M·A·Cximal shades to represent each of ...

Valentine's Day is approaching. This roundup features an assortment of lip products sure to help you pucker up with hydrated skin — details!

Taking a cue from a romcom female lead, the lip finish everyone’s talking about is soft, blurred and “just-kissed” ...

Black cherry trend was all the craze in 2024, and it seems we are not leaving the trend behind in 2025 either. The trend centres around deep plum and burgundy tones, almost vampy make-up and nail ...

Truth be told, I love Valentine’s Day. Perhaps it has to do with my affinity for all things pink, chocolate-covered sweet treats, and mushy rom-coms, but it’s always been one of my favorite holidays.

Lipstick is one of the most iconic beauty products, known for its ability to transform a look instantly. Available in a wide range of shades, finishes, and formulas, lipstick allows for endless ...

Lipliner is a crucial makeup tool designed to define the shape of your lips, create cleaner lines, and enhance the longevity ...

If I was putting it politely, I’d say that this isn’t always the easiest time of year. If I was being honest, I’d say that I’ve woken up feeling like a moody nightmare almost every day of this month ...

Revolution Beauty's Wifey Dusky Pink lipstick is a long-lasting lipstick that's a perfect dupe for Charlotte Tilbury's Pillow ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

IF you watched Molly-Mae Hague’s Behind It All documentary and are wondering how she gets her signature pink lip, fear not, ...

Likewise, black cherry nails and vampy lip shades always take off as the temperature dips, but it offers a sexy, even ...