Taking a cue from a romcom female lead, the lip finish everyone’s talking about is soft, blurred and “just-kissed” ...

Black cherry trend was all the craze in 2024, and it seems we are not leaving the trend behind in 2025 either. The trend centres around deep plum and burgundy tones, almost vampy make-up and nail ...

His comment has since gone viral with users posting their own French tip lip combos.

Truth be told, I love Valentine’s Day. Perhaps it has to do with my affinity for all things pink, chocolate-covered sweet treats, and mushy rom-coms, but it’s always been one of my favorite holidays.

Lipstick is one of the most iconic beauty products, known for its ability to transform a look instantly. Available in a wide range of shades, finishes, and formulas, lipstick allows for endless ...

Lipliner is a crucial makeup tool designed to define the shape of your lips, create cleaner lines, and enhance the longevity ...

If I was putting it politely, I’d say that this isn’t always the easiest time of year. If I was being honest, I’d say that I’ve woken up feeling like a moody nightmare almost every day of this month ...

Revolution Beauty's Wifey Dusky Pink lipstick is a long-lasting lipstick that's a perfect dupe for Charlotte Tilbury's Pillow ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From kajal pencils to a Charlotte Tilbury foundation stick, your cosmetic kit reveals more about you than you might think ...

This Lunar New Year, shine brighter than ever with Bobbi Brown’s Limited-Edition Light The Night Collection. Inspired by the ...