Riding high on Adrian Meronk's big win in Riyadh, the LIV squad have unveiled one of the most ridiculous pieces of merch in ...

The Saudi-backed league is now on a major network and Kyle Koster found the presentation frenetic yet a welcome change from some traditional golf broadcasts.

In an interview with the media, Tony shared his excitement about the new partnership, stressing that it fits in with their ...

LIV Golf was in a position of power one year ago as it prepared for another season. Fresh off the signing of the PGA Tour's Jon Rahm and fellow European star Tyrrell Hatton, the league backed by ...

In perhaps the biggest move for LIV Golf's potential popularity, the league announced earlier this month a multiyear deal with FOX to have its tournaments broadcast on the network's FOX Sports ...

On paper, it looks great that LIV Golf will begin its 2025 season in the dark. Literally, teeing off round 1 at 6:15 p.m., after darkness falls and they crank on the floodlights in Saudi Arabia.

A few months ago, Sports Business Journal reported that LIV Golf would move on from embattled commissioner Greg Norman and replace him with a seasoned sports administrator. “Once my official ...

Riyadh Golf Club will host LIV's first event of the year under the lights. / Courtesy Riyadhgolf.com LIV Golf will open its 2025 season under the lights at Riyadh Golf Club. The LIV Golf app was ...

During his time as LIV Golf CEO, Greg Norman never missed an opportunity to promote the fledging golf league, often with a bombastic tone that only seemed to fuel the tension the Saudi-backed ...

Mickelson's become one of those "jogger guys," and now he's signed Primo as the official golf apparel sponsor of Mickelson's LIV Golf team, HyFlyers GC, the companies announced Monday morning.

LIV Golf finally has a network TV partner as the Saudi-funded league enters its fourth season, announcing a multi-year deal with Fox Sports to broadcast all three rounds across its channels and ...