What is this sorcery, Wet N Wild?!?!,' asked an elated customer. 'Goes on as smoothly as more expensive brands,' said another ...

If you’ve ever had trouble getting your lipstick to last longer and not bleed past your lip line, you might want to try a ...

We asked several beauty experts to share their tips on shopping for berry-hued lip tints, along with their recommendations.

The singer-songwriter has tried everything from Lancome to Mac and still prefers this affordable matte lipstick. Get it on ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Revolution Beauty's Wifey Dusky Pink lipstick is a long-lasting lipstick that's a perfect dupe for Charlotte Tilbury's Pillow ...

Celebrities often make casual remarks that go viral, sometimes coming back to haunt them. A good example is Alia Bhatt’s ...

Actress Renée Zellweger proves that the popular 1990s shade can be as fresh and classic as nude (but there are rules for ...

Alia Bhatt's recent GRWM video reignited discussions about her "wipe it off" remark regarding lipstick application, ...

Alia Bhatt uses a personalised lipstick in a fun Get Ready With Me video. But its her style of applying the lipstick that ...

Jana Hocking reflects on her own messy attempt to get back at an ex by cheating - before diving into some juicy and ...