That variety is one of the highlights of the job, according to Jun Imai, who has been at Hot Wheels for 14 years and leads the transportation design team. About three-fifths of the designs the ...

Amazingly, Hot Wheels has been facilitating those memories for four decades since it began selling its die-cast toys back in 1968. Thinking back to our formative years, there were three defining ...

Mattel has a new Batman set for us, but is it enough to release it as a Silver Series special? Will people buy it? I'm trying ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...